OgilvyOne Worldwide Athens

Τετάρτη 29 Ιουλίου, 2009 από Panos

Hopenhagen. A global campaign for the UN, by OgilvyEarth

Last September, the UN Secretary, General Ban Ki-moon appealed to the heads of the global agency holding companies for their assistance in achieving a positive outcome at the COP (Conference of Parties) 15 UN Climate Change Conference in Copenhagen to, in his words, Seal the Deal.

OgilvyEarth took the strategic lead on the project and developed a creative brief resulting from a series of in-depth interviews with 50 global thought leaders that yielded the insight that no change will happen unless the people demand it.

The brief was delivered to ad agencies across all the holding companies, including the Ogilvy global network. The Ogilvy campaign idea, called "Hopenhagen," was selected in a highly competitive eight-agency pitch with three rounds of rigorous reviews by the International Advertising Association (IAA) and the United Nations here in New York.